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Building and maintaining a high converting audience is tricky. You need to be sure your products appeal to your customers plus leverage a number of marketing techniques to keep new leads coming in and old customers returning. A great way to market is with upsells. And the best part is that this technique comes in

If you want to make your WordPress page rank higher in search engines, you need to provide as much information about it as possible. One way to do that is by including metadata such as meta titles, meta tags, or meta descriptions. In this article, you’ll learn why meta descriptions, in particular, are important for

One of our readers recently asked whether it’s ok to give WordPress plugins on your site permission to collect usage data. They were concerned about whether there are security concerns in sharing website usage data with plugin developers, and whether there are any benefits for doing so. In this article, we’ll discuss the pros and

Do you want to create and manage an ads.txt file in WordPress? If your website gets caught up in fraudulent advertisements, then it can damage your reputation and cost you money. By adding a simple ads.txt file to your website, you can protect your site, partners, and publishers from advertising fraud, and possibly increase your

Are you wondering what to do if your WordPress site keeps going down? A website that is down (offline) can hurt your business. It creates a bad user experience for visitors who cannot access your content, and you may even lose customers and potential sales. In this article, we will share the most important things

Have you ever thought about what it’s like to log into your WordPress site? If your business is focused on users, whether they be customers or community members, having a functional login is important. It’s one of the first interactions a user might have on your site, especially if content is locked behind a login.